Website & Search Strategy

The problem

A redesign, replatform or restructure is coming, and search is being handled as a checklist at the end rather than a requirement at the start.

What we do

Define the information architecture the business needs, rather than the one the old site inherited.
Write search and machine-readability requirements engineering can build against.
Map the content: what stays, what moves, what gets written, what is retired.
Plan the migration so visibility survives the launch.

How we use the framework

We compare your Business Reality, Stated Reality and Internet Reality to identify the gap that is limiting visibility, trust or accurate representation.

We turn the necessary changes into website, content and technical requirements.

See the full framework

What you get

Information architecture and URL structure.
Requirements engineering and design can work from.
A content and redirect map.
Launch and post-launch checks.

Who it is for

Companies redesigning, replatforming or merging sites.
Product and engineering teams who want the search requirements up front.

Common questions

Do you work with our agency or our in-house team?

Both. We write the requirements and review the work. Whoever builds it, builds it.

When should we bring you in?

Before the information architecture is settled. After that, most of the leverage has already been spent.

Start with what the market can see.

A conversation is enough to know whether there is a gap worth closing.

Talk before the structure is set

Not sure where to start? Start an SEO & AI Search Audit.