Decide
Strategic Review
Define website and search positioning, messaging and priorities.
- From
- From €3,000 per month
- Duration
- 3 months, renewable
The problem
You know roughly what is wrong. What you need is a decision: what matters most, what can wait, and what your team should stop doing.
Priorities matter more than activity volume.Read our approach
What we do
- Take the 90-day prioritised roadmap the Audit ends with and build three months of work on it.
- Resolve the positioning and messaging questions that keep resurfacing as SEO problems.
- Define the information architecture the business needs, rather than the one the old site inherited.
- Write search and machine-readability requirements engineering can build against, and plan the migration if one is coming.
- Name the internal decisions each item depends on, and who owns them.
How we use the framework
We compare your Business Reality, Stated Reality and Internet Reality to identify the gap that is limiting visibility, trust or accurate representation.
We decide which gaps matter first and how to close them.
See the full frameworkWhat you get
- Positioning and messaging direction, written down.
- Information architecture and URL structure.
- Requirements engineering and design can work from.
- A content and redirect map, where a migration is in play.
- Clear ownership for each workstream, with weekly priority updates.
Who it is for
- Teams with more findings than capacity.
- CMOs who need a defensible plan before asking for budget.
Common questions
Is this a retainer?
It runs as a three-month engagement, renewable. It has an end date by design.
Do you execute the work?
The review produces the plan and the requirements. Execution sits with your team. The Advisory service is how we stay involved while they run it.
How is this different from the GTM Sprint?
The GTM Sprint reads a market you have not entered yet and tests which offer belongs there. This reads the business you already have and turns audit findings into priorities. One looks outward, the other inward.
Start with what the market can see.
A conversation is enough to know whether there is a gap worth closing.
Not sure where to start? Start an SEO & AI Search Audit.