Understand
SEO & AI Search Audit
Understand visibility and representation problems.
For companies whose market position, offer or ambitions have moved ahead of how they appear online.
Alongside SEO, we help brands improve their visibility in AI-generated answers, an emerging discipline often called Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
- From
- From €1,500 per engagement
- Duration
- 3–5 weeks
The problem
You can tell your visibility is weaker than it should be. Organic traffic may be flat while competitors move. Something is wrong, and nobody inside the company can say precisely what.
A good audit gives clear priorities, not a longer to-do list.Read our approach
What we do
- Measure how your brand appears across Google, AI Overviews and the major AI answer systems.
- Establish where competitors are being chosen over you, and on which questions.
- Examine site health, information architecture, topical authority and content quality.
- Check the trust signals and external evidence a buyer (or a model) goes looking for.
The framework behind the Audit
The Audit uses Digital Reality Gap, an open framework PageRadar developed to understand the distance between what a company is and how it is represented online.
It helps us distinguish between problems of visibility, clarity, evidence, messaging and structure, so recommendations address the real constraint rather than the symptom.
See the full frameworkWhat you leave with
- A clear view of where discovery or accurate representation is breaking down.
- A comparison of where competitors are gaining ground and what is driving that advantage.
- Findings ranked by impact, with the reasoning made clear.
- A practical sequence of work for your team, whether PageRadar stays involved or not.
Why this matters now
When your digital presence falls behind your business, buyers, search engines and AI systems make decisions using an outdated or incomplete version of your company. The result can be missed opportunities, poor-fit enquiries and competitors becoming the default answer.
Systems reviewed
- Google Search, including AI Overviews
- ChatGPT and OpenAI search
- Google Gemini
- Perplexity
- Microsoft Copilot and Bing
- The third-party sources these systems cite about you
Competitive comparison
We run the same questions your buyers ask against you and the competitors you actually lose to, then compare who is surfaced, how each company is described, and which sources the systems trust to describe them.
After the findings
Findings are delivered in a working session, not emailed over. We walk through what we found, agree what matters first, and leave your team with a sequence they can start on. Most companies then move into a Strategic Review; some take it in-house and execute themselves, which is a good outcome.
Who it is for
- Companies with a strong market position and weak organic performance.
- Teams who need an outside read before committing budget.
Common questions
How long does an audit take?
Three to five weeks, depending on the size of the site and how many markets are in scope.
Do you need access to our analytics?
It helps. Search Console and analytics access make the findings sharper, but the assessment can be done without them.
What happens after the audit?
Most companies move into a Strategic Review to turn findings into a sequence. Some take the findings in-house and execute themselves, which is a good outcome.
Start with what the market can see.
A conversation is enough to know whether there is a gap worth closing.
Not sure where to start? Start an SEO & AI Search Audit.