Three questions, asked continuously

  1. What changed?

    In the business, on the site, and across the sources that describe you.

  2. What matters?

    Most changes do not. Filtering them out is the point.

  3. What should we do about it?

    Every material change arrives with the action attached.

What SIGNAL watches

  • Search: ranking changes, organic performance, important new pages, and shifts in demand and in the results page.
  • Brand and evidence: important mentions, category association, third-party sources, databases and conflicting claims.
  • Representation: how search-generated answers, knowledge panels and AI systems describe you, and what they cite.
  • The competition: new pages, pricing, positioning, launches, hiring and category moves.
  • Your own changes, from a new CEO to a rebrand, until they have propagated everywhere they should.
  • Your Digital Reality Score: where it moves, and which claims moved it.

Where it fits

A Digital Reality Audit establishes the baseline. SIGNAL watches what happens next, and advisory makes the changes when something needs correcting.

Early access

SIGNAL is being built now. Tell us what you would want it to watch, and we will bring you in as it opens.