Selected work.
Each engagement below follows the same structure: what changed, where the company was misrepresented, what we investigated, what we changed, and what improved.
Protecting a category leader’s visibility while opening new ground
The wine-by-the-glass system that let a bottle be poured without pulling the cork.
Coravin holds a category it effectively created. That position brings a particular kind of exposure: the visibility is valuable, established, and easy to damage with an incautious change.
Read the case studyFinding the constraint behind flat organic growth
A video marketing platform for companies that run video as a channel rather than a campaign.
TwentyThree competes in a category where buyers research heavily before they ever speak to sales, and where the largest competitors are far better known.
Read the case studyBuilding search foundations that survive growth
A design agency working on brand and product for companies in transition.
With Company entered an expansion phase. More services, more work to show, and a site whose structure had been right for a smaller version of the business.
Read the case study
Start with what the market can see.
A conversation is enough to know whether there is a gap worth closing.