Situation
What changed?
TwentyThree competes in a category where buyers research heavily before they ever speak to sales, and where the largest competitors are far better known.
Problem
Where was the company misrepresented?
Organic traffic was limited from three directions at once: the product pages, the content, and the structure of the site itself. Each team could see its own piece; nobody could see which piece was actually holding the rest back.
Approach
What did PageRadar investigate?
We assessed the site as a single system rather than three separate backlogs: how product pages competed for the buying-intent queries, where topical authority was thin, and how the architecture distributed or wasted attention. We also examined how the company was described by sources it did not control.
Action
What changed?
We identified the main constraints and helped prioritise product SEO, site structure, topical authority and positioning improvements, in an order where each change made the next one more effective.
Outcome
What improved?
A sequenced plan the team could execute against, with the arguments for each priority written down so they survived contact with other roadmaps.