Validate
GTM Sprint
Decide which market to enter and which offer to lead with.
For companies deciding which market to enter or which offering to lead with, before committing a budget to either.
Go-to-market strategy grounded in search demand. Covers market and offer validation, positioning angles and the roadmap that follows. Pricing, sales enablement and channel strategy sit with your team.
- From
- From €3,000 per month
- Duration
- 3 months, renewable
The problem
You have more capabilities than you can take to market at once, and the decision about which one leads is being made on conviction. A launch built on the wrong assumption costs a year before anyone can prove it was wrong.
What a market searches for tells you what it believes.Read our approach
What we do
- Run a discovery workshop to map what already exists and agree the two or three positioning hypotheses worth testing.
- Map real demand across your target markets: what is searched, in which language, at what volume, and who already answers it.
- Test each hypothesis with a live pilot rather than an opinion: a landing page, a content cluster, a lead magnet.
- Read the signals in two-week cycles and let the ones that move decide where the budget goes.
How we use the framework
We compare your Business Reality, Stated Reality and Internet Reality to identify the gap that is limiting visibility, trust or accurate representation.
Business Reality is the capability you already have. This sprint finds which part of it the market is already looking for, and closes the distance by testing rather than assuming.
See the full frameworkWhat you leave with
- A demand map for each target market: where the volume is, in which language, and who currently answers it.
- Two or three positioning hypotheses, live and instrumented, with the first read on which one the market responds to.
- A competitive picture of how other firms position themselves in search, and the ground nobody occupies.
- A 12-month GTM roadmap built on the signals rather than on the workshop.
Why decide this with evidence
Most go-to-market decisions are made in a room, from interviews, competitor decks and judgment. Search behaviour is the one input nobody is performing for, and it is available before you spend anything. Deciding without it means finding out whether you were right after the budget is gone.
Who it is for
- Companies entering a new market and choosing where to start.
- Teams with several offerings and one budget.
- Founders whose growth has come from referrals and now needs a second source.
Common questions
Is this a go to market consultant engagement?
For the discovery and validation half of it, yes. A go to market consultant usually also covers pricing, sales motion and channel strategy. This sprint answers which market and which offer, with evidence, and leaves the rest with your team.
What if the hypotheses turn out to be wrong?
Then you know in weeks rather than after a launch, which is the point. Two of three usually are wrong. The sprint is built to kill them cheaply.
Do you produce the content?
The sprint covers strategy, architecture, editorial direction and the lead generation infrastructure. Copywriting and design sit with your team or your agency.
How is this different from the Strategic Review?
The Strategic Review reads your business and turns audit findings into priorities. This reads the market and tests what it responds to. One looks inward, the other outward.
What does this need from us?
A decision-maker in the workshop, and a team that can ship a landing page inside two weeks. The sprint reads signals from things that are live. Pilots that sit in review produce no data, which is the one way three months runs out.
Start with what the market can see.
A conversation is enough to know whether there is a gap worth closing.
Not sure where to start? Start an SEO & AI Search Audit.